2025年，美國自行車市場受到關稅調整、地緣政治局勢變化及進口產品扣押等影響，市場結構出現明顯轉變。過去佔主導地位的中國，其市占率從2024年85%降至2025年67%。以實際數量來看，2025年美國自中國進口的自行車數量約為570萬輛，較2024年減少40%。不過，美國整體自行車進口僅下滑21%，代表有其他國家輸美的數量大幅增加，這個國家為柬埔寨。

WS WeSports Group AB在有機成長（organic growth）及併購策略的加持之下，2025年業績創下歷史新高。該公司自12月9日於Nasdaq First North Premier Growth Market掛牌以來，Q4銷售成為帶動全年業績成長的最大推手。

The latest edition of Bike Europe magazine (issue 1/2026) is now available to read online in our digital magazine section. This edition highlights cautious optimism voiced amid ongoing ­industry doubts. The inventory situation — the big hurdle of the past years — is also stabilising.

The bicycle industry is entering a new phase of digital maturity. Connected e-bikes, rider apps and smart diagnostics are generating unprecedented volumes of user data, turning bikes into "a data collector on wheels." Bike Europe sat down with Paolo Balboni, an expert European lawyer specialised in privacy, data sharing and cybersecurity law, to better understand how companies can mitigate risk and stay compliant.

United States-based electric mobility company Life Electric Vehicle Holdings (Life EV) has completed its acquisition of Rad Power Bikes' brand and operating assets. The deal marks a new chapter for the once high-flying e-bike manufacturer, and gives Life EV ownership of Rad Power Bike's brand, intellectual property, inventory and operational assets.

The Spanish bicycle market is continuing to navigate a post-pandemic correction. As markets cool and consumer budgets tighten, Spain has again had to swallow a decrease in its bicycle production output. Spain closed 2025 with 286,100 units produced, at a production value of €233 million, according to official data published by the Spanish Ministry of Industry and Tourism.

With "Retail First", Eurobike is launching a program that consistently focuses on specialist retailers. It offers bike, sports, and micromobility retailers many exclusive benefits related to their visit to the trade show - from free admission and networking opportunities to a special program for professionals.

The e-bike and e-kit business of Yamaha Motor faced a challenging business environment, with demand falling short of expectations in certain markets. The Japanese company reports in its 2025 financial overview that revenue declined 4% year-on-year in its smart power vehicle (SPV) business, which includes e-bikes, e-bike systems and electrically powered wheelchairs.

2025 proved to be a year of tariff changes, geopolitical shifts and withheld imports in the United States bicycle market, leading to significant shifts in a market where China had previously enjoyed a stronghold. China's market share fell from 85% in 2024 to 67% in 2025. In actual numbers, around 5.7 million units were imported into the US from China, a 40% drop compared to 2024. In total, bicycle imports into the US only dropped 21%, meaning someone made considerable gains - Cambodia.

As the world's leading bicycle component supplier, there is no better thermometer for the industry than Shimano. For fiscal year 2025, the Japanese manufacturer reported a 2.7% increase in net sales in bicycle components - a slight glimmer of hope that an industry rebound is imminent.

United States importers are suffering from whiplash this month after the US Supreme Court struck down tariffs imposed by US President Donald Trump, only for them to be replaced within hours by near-identical executive orders. What consequences does this all have for brands trying to do business in the US market, is suing a viable option to recoup some costs?

Matteo Cassina, the Italian manager and entrepreneur, owner of Passoni and the media platform Rouleur joins the Campagnolo Board at a pivotal moment for the component manufacturer. It signals a new phase following recent restructuring talks and labour agreements. For the first time in its history, the Italian brand has taken a significant step in its governance by appointing a Board member from outside the founding family.

In 2025, the total export value of bicycles from Portugal increased by 4.26% to €777.1 million. The latest report from the industry association Abimota reveals a recovery in the country's bicycle and e-bike exports after two years of decline. The latest Abimota report does not disclose the export volume.

自行車產業各大企業的2025年財報將在未來數週內陸續發布，對多數業者而言，2025年可能又是表現低迷的一年。市場紛紛寄望2026年，不過這樣的期待是否真能實現？各公司目前新單及採購狀況為何？「全球自行車採購指數」（GBPI）誠摯邀請業界分享對未來前景的看法。

近期一份針對德國、法國、比利時及荷蘭消費者進行調查的報告顯示，各國的消費行為及購買電動自行車優先考量存在明顯差異。市場研究機構NielsenIQ（NIQ）最新GfK E-Bike Monitor報告，根據2025年針對2,000名荷蘭消費者及他國各1,000名消費者的調查，指出正在重塑歐洲電動自行車市場的長期趨勢。

大約6年前，荷蘭公司Tiler推出一款全新無線充電座（charging tile），能讓電動自行車透過側柱充電。近年來，Tiler經營比荷盧地區（Benelux）的B2B市場，並推出家用版的充電座。然而，即便市場接受度已有提高，過去的財務問題仍迫使該公司申請破產。該公司創辦人Oliver Coops有信心能迅速重振旗鼓，該公司不會就此結束發展。

Fox Factory旗下Specialty Sports Group（含自行車業務）2025年的銷售業績降至5.09億美元，年減0.4%。Fox Factory執行長Mike Dennison表示：「這反映出棒壘球產品及自行車銷售皆下滑，主要受到各通路因應整體市場經濟環境而調降庫存的影響。」

Selecting a drive system is no longer just a technical choice; it dictates development timelines and long-term portfolio strategy while supporting on-demand flexibility. For Bicycle brands in a competitive market, strategic system architecture is now a structural business consideration. This shift is driving interest in scalable platform solutions that streamline engineering resources while maintaining clear segment differentiation.

Turkish bicycle manufacturer Kron was waiting for the right time to buy. In its 25 years, the company had manufactured for a variety of small OEMs, but was looking for a new European brand to invest in. So when Nishiki, a Nordic heritage brand with a signature look and a reputation for quality, came onto the market, Kron jumped at the opportunity.

Bicycle and e-bike exports from Cambodia soared by 69% in January this year. The export value reached $64 million (€55 million), up from $38 million (€33 million) in January 2025, according to the country's Ministry of Commerce. Bolstered by improved market access, regional supply integration and a competitive manufacturing base poised for further expansion, Cambodia's bicycle industry has entered 2026 on a solid footing. The growth of e-bike assembly is undoubtedly playing a major role as well.